When we finally decided to move forward with a complete logo makeover for the practice I wasns’t completely conviced that we needed a new look. As a physician who’s been in practice for almost fifty years I was worried that a new look would confuse our patients and referring doctors. But, after some thought I agreed to be open to understanding this new term “brand identity” and what it could mean for us and our organization.

Noir & Ink did a spendid job. My gave us a completely new logo but managed to keep the essence of the old one. Pure genius. And now, everything is new: stationary, business cards, brochure design. We are alboslutely thrilled. Since our brand makeover we’ve had several physicians ask us about the new look. I never paid the logo and business cards much attention before. But, I’ll admit it sure feels good to be the envy of my colleagues.

Thank you Noir & Ink for bringing us up to speed. Actually, I think we’re ahead of the pack and probably setting the pace for our peers!